Marketing Manager

  • Greater Cleveland Partnership
  • Cleveland, OH, USA
  • May 17, 2019
Full time Sales Marketing

Job Description

POSITION SUMMARY:

Serve as an account executive for Greater Cleveland Partnership (GCP) overseeing marketing communications needs for a specific group of internal clients. Work with internal clients to develop strategic, integrated marketing communications plans to support the overall organizational strategy and program goals/initiatives. This individual is responsible for managing projects from concept through completion, creating timelines and for tracking and reporting results.

ESSENTIAL FUNCTIONS:

  • Develop strategic and comprehensive marketing communications initiatives and plans to support GCP's overall business goals, seeing them through from concept through completion

  • Act as a strategic partner to the internal clients thinking creatively about the right marketing vehicles, messaging, and timelines to attain their goals.

  • Make decisions and apply judgment to meet client needs and create member outcomes.

  • Uphold and maintain adherence to editorial and brand identity guidelines.

  • Work in collaboration with marketing and communication colleagues to proactively make recommendations to internal clients to position their programs with their intended target audiences.

  • Make connections between and among the various marketing and communications initiatives of GCP departments to create a more powerful workflow and aligned strategy.

  • Manage heavy work flow and tight deadlines, often interacting with external vendors.

  • Ensure that projects are completed within budget.

  • Track and report on results of marketing communications programs.

  • Assist in the management and organization of social media sites and accounts.

  • Contribute thoughts and suggestions based on current marketing trends.

  • Develop relationships with diverse marketing vendors for utilization on various projects.

  • Other job-related duties as assigned.

PREFERRED EDUCATION, EXPERIENCE AND SKILLS:

  • Proven experience as an Account Executive, or in other sales/customer service role

  • Excellent communication/presentation skills and ability to build relationships

  • Organizational and time-management skills

  • A business acumen

  • Enthusiastic and passionate

  • BSc or BA in business administration, sales or marketing

  • Five to seven years related work experience

  • Long-term and short-term planning skills

  • Commitment to quality

  • Creative approach to problem solving and conflict/negotiation skills

  • Ability to manage multiple clients and multiple projects, prioritizing workload as needed

  • Ability to manage external resources

  • Strong technology skills including high proficiency in Microsoft Office Programs including: Word, Excel, and Outlook

  • Experience working with a customer relationship management system a plus